Innova Market Insights has identified key trends expected to impact the food and beverage market beginning this year.  Most of those trends relate, in one form or another, to marketing.  Noteworthy as well is the fact that packaged food products account for a significant share of total spending on food in developed countries where convenience is valued.  The trends that will impact the food and beverage market in general and marketing packaged foods in particular include, according to Innova:

• "Pure" is the New Natural.
• Increased corporate social responsibility and sustainability strategies.
• Interest in where foods are grown, manufactured, and packaged, all driven by a desire to support local suppliers, a demand for ethnic products, concerns over the quality/safety of imports, and/or the demand for authenticity of products claimed to be from a particular place.
• Premium is at a premium.  Even in times of austerity, a premium product is often purchased to avoid a feeling of scarcity or sacrifice.
• Companies are placing increasing emphasis on an aging population, touting features such as "easy to open".
• The increasing demand of those consumers between 40 and 65 seeking to maintain a healthy, active lifestyle.
• Consumers want scientifically proven claims listed on their foods.

Today, competition is fierce and margins are shrinking so product diversification is even more integral to sales success.  The best way to render your product distinctive in the marketplace is to tell its story, especially if you are marketing a new food product.  The best way to tell that story is to let your packaging do the talking.

Creative packaging using a stand up pouch is how to market a new food product.  Constructed from laminating together multiple layers of specialty film, stand up pouches protect food contents from vapor, odor, and moisture while locking in flavor and freshness.  They are durable, convenient to use (with available tear notches and zip seal closures) and puncture resistant.

Telling your product's story is easy with stand up pouches.  Wide front and back panels accommodate labels or custom printing, enabling you to include not only your product's story (in the context of the trends cited above) but also, for example, a QR code and links to your website/social media.  Available clear film can make your product even more attractive.

Marketing a new food product requires telling its story to address market trends.  With stand up pouches, your sales will be a never-ending story.