Food Product Development Companies-- And Stand Up Bags

When most people think of product development, their minds often wander to images of the latest smartphone, 3D TV or newest car. As a rule, the average consumer doesn't associate product development with food. Yet, food product development, from the foodstuff itself to marketing and packaging, is big business. Effective packaging can't make up for a deficient product. Conversely, a fantastic product will likely not have sales success if its marketing and packaging does not build brand recognition for you.

Marketing and packaging are important factors in bringing any food product to market. In the packaging stage of food product development, innovation is rewarded. Put another way, the package becomes the product. For those who don't believe this is true, think Hershey®s Kisses. Or the bottle of the world's most popular cola.

Successful food product development requires, therefore, designing a package that is simple, functional, effective and creates full brand identity. Stand up bags meet those needs.

Produced by laminating together multiple layers of specialty film, stand up bags are also known as stand up pouches, Mylar® stand bags and barrier bags. They are durable, stable and puncture resistant. The bag construction serves the dual purpose of keeping the bad out and the good in: The barrier protects against vapor, odor, and moisture while it preserves freshness, flavor and fragrance.

Although the consumer will likely never consider the concept of food product development while standing in front of the shelf, he will consider the appearance, functionality and convenience of your packaging design.

Remember, your brand identity is tied to your packaging. That identity will be enhanced by the marketing and display options available when using stand up bags. The wide front and bag panels of these bags allow you to affix your company labels or order the application of custom-printing in up to 10 colors of text and graphics. Retailers have the option to display the bags by standing them up on the shelf (and apart from your competition) or hanging them via available round or sombrero-style hang holes.

Food product development that includes savvy packaging design integrates features of convenience as well. Stand up bags can be ordered with tear notches for easy opening and zip seal closures to preserve and protect your goods.

Stand up bag packaging: A step in food product development your consumer will think about when making a decision about which product to buy.