Breakfast cereal. Once simply corn or bran flakes, breakfast cereal now includes a variety of other grains and is often combined with dried fruits, nuts and other ingredients. A walk down the cereal aisle at any grocery store presents customers with an almost mind-numbing array of choices. Competing in this arena makes it difficult to capture a greater share of the market. However, it is possible to distinguish your cereal line from the competition and build your sales. Using stand up bags as packaging is one way to make it happen.
Boxes have traditionally been the preferred form of cereal packaging, with some obvious shortcomings. One, customers have no idea how much is in that box on the shelf, often being "surprised" to find that the last person to eat cereal put an empty box back on the shelf. Second, boxes don't fare well after they've gotten wet from, for example, a wet counter. Third, the interior wax-like bag never really closes, allowing the cereal to get stale (and...shudder... bugs to dine). Finally, the box always takes up the same amount of shelf space, no matter how little of the contents are left.
Stand up bags have none of these problems. First, the bag design creates a sturdy, waterproof and puncture resistant container. Multiple layers of specially formulated film are laminated together to create a barrier ideal for keeping things out while locking freshness and flavor in.
Stand up bags 'decrease' in size the emptier they get, which not only leaves more space on the shelf but lets your customer know just how much (or how little) cereal is left. And no matter how wet the counter, your cereal will remain dry.
When it comes to extending the shelf life of your product, stand up bags are far superior to boxes because of the available zip lock closures which ensure that freshness and flavor are locked in (and bugs are locked out!).
Your sales will benefit from the versatile display options of stand up bags. They can either be stood up on the shelf or suspended from round or sombrero-style hang holes.
Finally, the bag construction yields wide front and back panels, perfect for affixing your labels or ordering custom printing of your text and graphics in up to 10 colors.
Cereal packaged in stand up bags: No use crying over spilled milk when you can increase sales instead.