Stand Up Pouches for Product Packaging

Glossy or Matte? That Is The Question

Written by David Marinac | Oct 16, 2013 6:19:00 PM

Most of the pouch bags that we see every day are glossy. So should you go for glossy finish? Here are some reasons that might convince you to opt for the matte look.

  • It makes your product stand out from the crowd. In this age when gloss finish has become the norm, you can use matte finish just to be different. People will notice and you may have a boost in sales.
  • Businesses can also use matte finish to be ultra formal. This is a nice little trick if your target audience consists of highly educated people – doctors, lawyers, and other professionals. These people do not want the stand up packaging to be loud or gaudy. They may dislike gloss finish because of its flashiness. They are more likely to be attracted to the simple matte finish.
  • There are some technical advantages of using matte finish. Matte finish does not shine bright. It is sometimes hard to read on gloss finish. In contrast, it is easier to read large fonts on matte finish.

To conclude, matte finish is a great alternative for businesses that do not want glossy packaging for any reason. StandUpPouches.net has both the tools and the expertise to produce matte finish. We can help you create the right kind of standup pouches for your targeted customers. Contact us and we’ll help you out.