Using stand up bags for granola packaging isn't necessarily new for the big boys in the industry like Quaker Oats, but recent advances in technology have made custom stand up bags available to the small and medium size manufacturers as well. Certainly stock stand up pouches with an applied label have been an approved style for small boutique stores, farmer's markets, and maybe through the internet. However, if a company really wants to get on a store shelf, really wants to get their product noticed, really wants to build their brand, they need packaging that looks like they've arrived. Without question, custom printed stand up pouches can vault a company's brand awareness and brand value like never before. FYI, brand awareness = brand value which positively affects the bottom line.
- Custom printed stand bags for granola packaging provide a stable base so the product can stand on a store shelf versus laying flat. Here the product pouch can be seen and encourages the consumer to "touch me" and feel how full I am, which does equate to value in a consumer's mind.
- Custom printed stand up pouches are just that...they are custom printed, meaning that a manufacturer can match their existing logo and colors or use bold new ones to get attention.
- Granola packaging using printed stand up bags have a wide face and back by design which provides considerable room for the custom printing to describe what makes the product so good, unique, yummy, different, etc.
- Granola packaging using printed stand up bags are available using clear or transparent film so the granola can be seen or completely opaque using metalized film or even foil. Further, custom printed stand up pouches can be made using one side with clear film and one side with metalized film or foil. Even laminated paper can be used to create printed stand up pouches for granola packaging that looks "natural" and still protects the contents. Once again, count on your packaging professional for guidance and direction.
- Custom printed stand bags for packaging granola are made from multiple layers of barrier film laminated together which keeps the product fresh and assures that the consumer tastes the flavors and ingredients the manufacturer intended. Further, these film layers protect the contents from moisture, vapor, UV rays, and even odor if needed.
- Stand up bags can be made with ziplocks and tear notches as well as hang holes and even pour spouts increasing consumer convenience which ultimately helps build brand value.
It's true, there are lots of choices when it comes to types of granola. However, as far as granola packaging, only custom printed stand up bags can protect the contents and build awareness and value at the same time.