Granola, a favorite conventional breakfast/ snack food for health conscious consumers.   Wikipedia says "the names Granula and Granola were trademarked terms in the late nineteenth century United States for foods consisting of whole grain products crumbled and then baked until crisp."  Nowadays granola is accompanied with a variety of fruits, nuts; even chocolate that contributes to the vast granola flavors.

The increased popularity and growing varieties of granola means greater competition for your brand.  The economy has created more cost-conscious consumers who are looking for value in every product that they purchase. For those in the granola industry this means building your brand of granola is more challenging than ever before.

Building your granola brand requires much more than simply offering a quality product. You need effective marketing that tells a story which makes your brand distinctive and stand out.  Marketing dollars are often a scarce resource especially if you are in the early stage of creating your granola business. You can’t afford to spend large amount of you budget on advertising, you need to be able to spend your money on items that multitask and that are readily available:  Innovative packaging.

While you’re primary focus may be to ensure the 'granola shopper’ or ‘health conscious consumer’ buys your brand, don’t forget that your granola packaging may persuade someone just looking for any breakfast cereal or to try something new, to buy your granola instead.  Fewer than half of all shoppers know which brand or product they are going to buy when they get to the store shelf.  Just looking down your local grocery store cereal aisle can show that granola competes with adult cereal, cereal for kids, cereal with fruit and without fruit and made from a wide range of grains.  Competing with these different cereals alone means that your packaging must stand out.

Stand up pouches are the height of innovative packaging, constructed with multiple layers of specially-formulated film are laminated together. The formulation is a key component in creating a barrier pouch that is durable, puncture-resistant and protects the contents from vapor, odor, moisture and pests while locking in freshness, flavor and aroma.

Also referred to as standup bags and Mylar® barrier bags, stand up pouches have wide front and back panels that offer a blank canvas upon which to affix your labels or order custom printing of your product info, graphics, even a QR code or links to websites.  Pouches are available in up to 10 colors including transparent film to better showcase your brand.

Standup bags stand on the shelf and apart from the competition.  Available round and sombrero-style hang holes offer an additional display option which increases your brand's visibility.

Standup bags are great for the environment because they reduce the waste in the landfills and they are recyclable. Great marketing opportunity to highlight on your website that your company is a part of the eco-friendly movement, all because you packaged your product with Stand Up Pouches.

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