If you're reading this, you already know that health food is a booming business.  In fact, it's never been better. More consumers are focused on their personal health than ever and health food is considered by many to be the best option for taking care of oneself and for managing weight problems.  Health food also avoids the whole GMO issue that concerns so many people. 

Of course, if you're in the health food industry (manufacture, produce, transport, distribute and/or sell), you also know that the heightened awareness of the benefits of health food has created greater demand and much more competition.  Setting your brand apart has become much more challenging and you need to use every tool at your disposal to effectively market your brand.  Health food packaging is a terrific way to do just that.  As leaders in the packaging industry, we'd like to show health food packaging done the right way.  Our recommendation…Mylar pouch packaging.

Of course, health food packaging must be safe and Mylar pouch packaging is very safe.  Available as stand up pouches, flat barrier bags, and flat bottom flexible box bags (as well as several other types), this type of packaging is strong, durable, puncture-resistant.  Made by laminating together multiple layers of food-grade, FDA approved, and scientifically-formulated film, Mylar pouch packaging will protect contents from (as needed) light, air, pests, odor, moisture, and vapor.

The protective barrier of stand up pouches and their packaging kin also serves to seal in freshness, flavor, and nutrition, thereby prolonging the shelf life of your product line.  Our experience has taught us many things, one of which is that the longer the shelf life a product has, the greater the customer satisfaction with the brand will be. 

Although not a primary issue for most consumers, the convenience (or lack thereof) of your brand's packaging can also impact customer satisfaction.  Mylar pouch packaging offers several features that should alleviate your concerns in this regard.  First, because it's flexible, it stores just about anywhere.  Optional zip lock closures provide tidy storage while further preserving your products' shelf life.  Pour spouts and resealable caps generate the same results for liquid products. 

As we mentioned earlier, having your brand stand out in the marketplace has become very challenging.  Mylar pouch packaging helps you to better meet that challenge by offering you the following options:

• The ability to order custom printing in multiple colors tailored to your exact specifications
• You can affix product labels or other company/promotional stickers
• This type of packaging allows you to choose between clear plastic and opaque film (or pick one for each package panel!)
• You can have a clear "window" inserted into an opaque panel
• Round and sombrero-shaped hang holes offer health food stores and other retailers a second display alternative
• Different ziplock options and even pour spouts are available for easy access.
• Pick and choose any or almost all of these features.

Finally, consumers who make food purchases based on considerations about their own health are also likely to care about the health of the environment.  You packaging choice can appeal to that consumer group.  Mylar pouch packaging is, unsurprisingly, recyclable, but that's not all.  Although made of multiple film layers, less material is required to make this type of packaging than almost any other plastic bag style.  Less material means less disposable waste after use.  It also means less weight thereby consuming less fuel per unit during shipping. 

As always trust your packaging professional for help and guidance.  The right health food packaging will not only protect your product and keep it fresher for longer but help you ship with confidence.