Stand Up Pouches for Product Packaging

Health Food Packaging Such As Protein Bags

Written by David Marinac | Sep 4, 2013 2:47:00 PM

If you were to ask the average consumer about health food marketing, chances are most would believe it involved some specialized strategy designed to attract a niche market like protein bags. This would, of course, not be very accurate. First, health food isn't really a niche market anymore as consumers have become increasingly aware of the benefits of healthy eating. Secondly, no specialized strategy is required anyway.

The only real difference between marketing health food and "regular" food is the information provided. And, with respect to packaging, specialized food-grade packaging like protein bags also known as stand up pouches provides the level of protection almost all food products require. In fact, packaging is perhaps the most important component of health food marketing and branding.

Protein bags are an exceptional health food marketing tool. Made from multiple layers of scientifically-formulated and food-grade film, these pouches protect contents from vapor, odor, pests, moisture and, if necessary, air and/or light. Health food products are packaged, by and large, using little if any preservatives. As such, packaging plays an even more important role in preserving health food shelf life than it does for most other food products.

 

As it turns out, stand up pouches as protein bags will extend your brand's "best by" date by sealing in freshness, flavor, fragrance, and the nutritional/healthful properties for which health food is consumed. Available zip lock closures enhance the ability of stand up pouches to protect and preserve and also prevent spills. Optional pour spouts and resealable caps perform the same functions for juices, beverages and other liquid health food products.

Stand up pouches as protein bags especially excel at health food marketing at the point-of-sale. Because they stand up, they stand apart from other types of packaging on store shelves. Round and sombrero-shaped hang holes further help sell your products by providing retailers a second product display option.

Additional point-of-sale product display options are provided by the wide front and back panels produced by the design of stand up pouches. You can order custom printing, arrange for the use of clear/translucent film for the pouch barrier, affix product labels/other stickers, or choose any combination of these features.