Any retailer will tell you that today's consumer is most definitely a savvy shopper. Manufacturers of consumer products are under more and more pressure to make their products more appealing to shoppers, lest they lose their business to one of the many competitors in the market. As a result, many companies are relying on retail packaging innovations to make their goods more appealing. One such type of packaging that is having a sizeable impact on the retail industry are stand up pouches.

Why Zipper Pouches for Retail Packaging

Stand up pouches are typically made of high-quality plastic, aluminum, or a blend of the two laminated together. They are available in any number of shapes and sizes, and are completely customizable to your needs. One of the most popular types of pouch packaging among consumes is zipper pouches /resealable pouches.

Consumers Love 'Em.

Zipper pouches are so popular with end users that they have become an expectation, rather than a nice-to-have feature. Consumers appreciate the added safety of being able to protect a product from exposure once the package has been opened and the convenience of not having to place the package's contents into another container after opening.

Benefits for Food Manufacturers, Too.

Manufacturers of foodstuffs who place their products in zipper pouches also have the added benefit of increased marketing opportunities. In the past, consumers would open a package, use what they needed, and then transfer the remaining product into a different, sealable container to protect the food from spoilage or from growing stale. When this happened, the manufacturer lost any additional opportunity they may have had to brand their product, since their package was typically discarded. With zipper pouches, the consumer continues to use the product packaging, which means they will be constantly exposed to your brand image and message.

By paying attention to the demands of consumers, and their need for easy-to-use, convenient packaging, manufacturers stand to gain quite a bit. Although their packages may be firmly closed, the door to their success is wide open.