As consumer attitude towards pet food changes, businesses adapt to survive. A sign of changing consumer behavior is the new stress on information. People want to know what they are buying and how they can gain from the purchase. This has led to many businesses using product packaging to educate their customers.
When it comes to educating consumers, stand up pouch packaging is second to none. The design of these foil pouches is such that it provides businesses with a large surface area. The broad front and wide back of a flexible pouch enable you as a business to print a large amount of information.
Educating a consumer is different than blatant advertising. In advertising, businesses try to convince consumers to buy their product by making them believe that it is better. In education, businesses provide consumers with information that they can understand. This information helps consumers deduce why your product is better to its alternatives.
It is not hard to educate consumers. Your job is not to make them experts in pet food. You just have to provide enough information that tells them why things have been done a particular way, and how it is beneficial for them. The large surface area of a stand up bag lets you do this easily.
A large surface area is not the only reason why stand up pouches are ideal for educating consumers. We use rotogravure printing on our packaging. This is a high quality process and gives great results. It produces text and images in photographic quality. Also, the printing does not fade over time and the high contrast of text makes it easier to read.
Sometimes consumers want more than just a small paragraph of information. They want to know more. They want to dig deeper. Stand up pouches have a provision for this.
We can work with you on the printing of QR codes for packaging pet food. The codes let the more inquisitive minds follow the coded guidelines and learn more. At the same time, a small code does not distract ordinary consumers and inundate them with information. We can work with you to produce presentations for QR codes.
Modern consumers are smart. They can see through insincere advertising. They recognize when they come across information provided for their benefit. When consumers can find clear answers to their questions on the packaging, they are more likely to buy the product. It happens because jargon free clear information builds trust.
There are many other advantages of educating consumers, and many ways of doing this through the use of stand up bags.