Granola makers use several ways to reach out to their existing customers, as well as to make new customers. They use traditional methods such as discounts and television and newspaper advertising to woo more people into using their product. They also use new methods such as social media and creative food packaging to find new customers and to know more about the needs and requirements of existing customers. In this post we will see how granola makers can use new and flexible food packaging techniques to keep existing customers loyal and to attract more people into using their product.

(1) Attractive packaging

Granola makers are aware what difference an attractive packaging can make to sales figures. In a time when consumers are inundated with choice, granola manufacturers have realized a way to attract consumers to their product is to make their packaging attractive and innovative. Many granola manufacturers have already turned to using stand up pouch bags because these pouch bags are very print friendly. With stand up pouches and advanced rotogravure printing, granola makers can make their packaging highly customized. Highly customized packaging increases recognition and sets a product stand out. Both of these qualities are essential to boost sales.

(2) Usability

Attractive packaging can make people buy a product once. But if it is not usable, people will stop using it. Granola makers know this. So a lot of them have turned to using accessories to make their packaging extremely consumer friendly. Many granola makers use resealable stand up pouches for this purpose. Resealability eliminates the need of consumers to hunt for extra containers to store their granola after the packaging has been opened. This is not the only way granola makers get usable packaging. Some manufacturers use hang holes to make it easier for consumers to store their granola. Other manufacturers use even more innovative techniques.

(3) Protection

The most attractive and usable packaging cannot keep customers coming if it is unable to protect the mix. Granola makers use stand up pouches because of their proven ability to protect it from environmental and human hazards. Stand up pouches are made from several layers of plastic. Together these layers form an effective barrier against atmospheric impurities and moisture; both of which can spoil granola by making it rancid and stale. These pouches are puncture resistant. Therefore they can stay intact under rough handling. Manufacturers can additional protection in the form of ultraviolet resistant layers.

With all these great qualities, manufacturers make sure that customers keep coming back for more granola.