These days, mom-and-pop shops are resonating with millennials, as consumers in this demographic are growing increasingly loyal to smaller brands. Big businesses are taking notice and acting fast, acquiring some of these smaller companies or retooling their offerings to appeal to younger shoppers. General Mills, for example, is renovating many of its product offerings to keep its brand fresh and relevant. The company is also introducing several new foods that align with millennial shoppers’ increased interest in wellness.
General Mills’ Yoplait yogurt is flying off the shelves, thanks to a new low-sugar variety, proving to customers that the big brand is listening to and addressing their needs. This understanding of consumer trends can easily be communicated through a company’s retail packaging. Different pouch styles will speak to various audiences, and brands that want to reach younger, savvy shoppers should select packaging that aligns with their lifestyles and preferences.
So, what packaging options are right for your company to build its brand and entice millennials? Flexible retail packaging is the modern, cost-efficient alternative to bulky boxes and bottles.
Successful companies are using different pouch styles to ensure their product is packaged properly and to best showcase their branding with vibrant colors and eye-catching designs.
Let’s review a few of the most in-demand stand up pouch styles today:
- Spouted Stand Up Pouches
An alternative to heavy bottles or cans, these pouch styles are perfect for containing liquids. Multiple layers in the pouch’s structure protect beverages like wine, sports drinks, and water, and its portable, flexible style is great for on-the-go millennials. They can pack up a cooler for a camping trip or party with more drinks contained in this style of packaging than they could with heftier glass or plastic bottles or jugs.
Spouted stand up pouches are rising in popularity, and they come in a variety of sizes with resealable spouts that best fit your brand and product’s needs. Liquids in this style of pouch have a longer shelf life, and the package’s materials lend well to bold colors and designs. This is the perfect option for beverage companies looking to introduce a new product or refresh an existing drink targeted to millennials.
- Kraft Stand Up Pouches
One of the newer pouch styles on the scene, these bags are made with a natural-looking kraft paper exterior that is perfect for packaging organic, healthy products like granola or tea. Today’s health-conscious millennial consumer likes to purchase from brands that make sustainability an important initiative in their organizations. Environmentally friendly pouch styles like kraft bags evoke the feeling of a farmer’s market or local small business, and big brands can make a smart decision to use this style of pouch to safely contain products that align with new wellness initiatives.
- Flat Bottom Stand Bag
Technically a “cousin” of the stand up pouch, this kind of bag is an innovative alternative to the bulky cardboard box. Because of its flexibility, customers can easily store, transport, and access products contained in this type of packaging better than boxes or bags that can’t be resealed once opened.
These pouch styles are some of the most popular on the market, and their wide face, back, and side gussets are perfect for proudly displaying your company’s branding. The bags are made to mimic a folding carton or box but feature resealable closures necessary for products that aren’t made to be consumed in one sitting. This is the smart packaging option for perfectly preserving cereal and coffee – two items busy millennials consume to kick off their day.
With so many different pouch styles available, big businesses have an exciting opportunity to introduce new products or freshen up their existing offerings in a way that appeals to active, eco-conscious millennial shoppers. Shifting away from traditional cartons, bottles, cans, and boxes will communicate to customers that your brand is a leader in innovation and really listens to what today’s modern consumer wants.
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