Stand Up Pouches for Product Packaging

How Can You Package Dry Mixes?

Written by David Marinac | Sep 19, 2013 7:23:00 AM

Granola mix, trail mix cookie mix, onion soup mix, mulling spice mix... the list is long. The number of dry mixes is so large that it will take several volumes to record their types and their preparation methods. Moreover, this number is increasing every day as more and more people are experimenting with new different ingredients to make newer types of dry mixes. Companies are incessantly hunting for new dry mixes to woo more customers.

The sales of dry mixes have soared in the United States during the past few years. Companies and home manufacturers are increasing their capacity as more people lap up to this tasty and inexpensive food.

Dry mixes can either be bought from the market, or can be easily prepared at home. In both situations, they present themselves as tasty and inexpensive snacks. Consumers have a yet another reason to love them – they require no or little cooking.

For manufacturers, this surge in the popularity of dry mixes has presented them with a fantastic business opportunity and a dilemma. Businesses can sell more dry mixes to consumers who are looking for quick snacks. At the same time, many new dry mixes businesses don’t know which packaging medium to choose.

Commercial manufacturers have come up with novel solutions. Most people who make dry mixes at home prefer to package them in glass jars. Empty glass jars are readily available in the market. Most people need only a few glass jars, so their higher costs are not an inhibitor.

Many commercial manufacturers have decided to turn away from glass jars, and move to stand up pouches because they provide all the advantages of glass jars at a fraction of their cost.

Stand up pouch bags are made from several layers of plastic. These layers make an effective barrier against environmental impurities and atmospheric moisture; both of which can reduce the shelf life of dry mixes. Also, pouch bags have a large front and a broad back, both of which provide ample surface area for artwork and product information. Unlike in glass jars, consumers do not have to constantly rotate them to read.

Pouches with hang holes can be hung on walls. This is nearly impossible with glass jars. Like glass jars, stand up pouches are resealable. Therefore consumers do not have to hunt for containers to store their dry mixes.

Together these qualities and lower costs have convinced many manufacturers to package dry mixes in stand up pouches.