You don’t have to be in the packaging business to know that no two consumer goods are exactly alike, and each product has different requirements and needs when it comes to protecting its appearance, texture, and flavor.
As brands large and small put an increased amount of time and care into creating exceptional artisan items – especially those in the food industry – finding the perfect packaging solution that best reflects the high quality of the good is essential.
More companies are embracing flexible packaging because of its durability, light weight, and positive impact on the environment. These factors, coupled with convenience and cheaper costs, are prompting packaging manufacturers to create new, scientifically developed lightweight packages that meet the unique needs of new and existing products alike.
One product we, as flexible packaging suppliers, get asked about often is beef jerky. If you take a look around any convenience store or supermarket, it’s clear that the majority of beef jerky companies are using pouches and flat barrier bags for their product packaging, as opposed to flimsy, fragile plastic bags or cardboard boxes. Flexible packaging can be considered both the “new normal” and the future of beef jerky packaging. However, choosing the precise kind of lightweight container to package beef jerky requires expert insight into the specific features and structural components that are best for this type of snack.
Beef jerky has a unique texture and savory flavor packed with inventive, gourmet ingredients that have revolutionized the product over the last few years. This is why vacuum sealed pouches are the ideal way to package beef jerky. This type of bag pushes out air and moisture – both of which can compromise the flavor and freshness of the product – while utilizing multiple laminated layers that create a durable structure that protects against outside air, water, bacteria, and other damaging elements.
Our product packaging uses a nitrogen flush system to get rid of extra air and ensure the beef jerky is preserved and maintains a longer shelf life. This, paired with an easy-to-use resealable zip lock, keeps customers happy because they can guarantee their product will stay fresher longer no matter where they take or store it. Brands will also be pleased because making the easy switch to flat barrier bags and stand up pouches will help make sure the integrity of their product is never compromised and that it tastes amazing no matter how many times the product packaging is opened and reclosed.
To really get your product noticed, we suggest ordering bags with hang holes so they can be displayed on the ends of aisles or near checkout lines, which also encourages impulse purchasing. When customers are in a hurry and looking for quick, on-the-go snacks that are packed with protein and keep them full, jerky is an excellent choice. It’s got to be readily available and easily located, and bags that are able to hang at eye level will catch shoppers’ attention in those crucial few decision-making seconds.
(Image Source: The Dieline)
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