Granola makers reach out to their customers in several ways. Two popular traditional ways for that are production of high quality granola and a sharp focus on advertising. These techniques have been followed for several decades now. Currently, many producers are focusing on a hitherto overlooked way to reach out to customers - packaging.

Packaging is the first thing that grabs a consumer’s attention in the market. A good packaging with attractive and professional designs can convince people to buy a product. Manufacturers are aware of this. This is why many of them are increasingly turning to stand up pouches because these stand up bags are print friendly. Use of rotogravure printing can yield very intricate and attention grabbing designs on stand up pouches.

Granola manufacturers also reach out to consumers by adding more information about their product in a way that is reader friendly. A stand up pouch is useful here, as it has a broad back and a wide front. Both of these surfaces can be used to carry product information and artwork.

Another aspect of packaging, that granola manufacturers concentrate on, as a part of their attempt to reach out to consumers, is the ease of use. Stand up pouches with spouts, tear notches, and hang holes make granola consumption more convenient.