With so many things always ready to grab the attention of a customer, it is important for businesses to ask how their cereal packaging can attract the attention of more people. You may be making the best cereal product in your category, but you cannot stay in business for long if you don’t invest in marketing to attract more and more customers. As your customers cannot use the product before purchasing it, the only way to convince them is by using the best art work and design on your packaging. It is the packaging that first attracts the attention of a consumer walking in the store where your item is placed.

There are currently two kinds of printing used in packaging – dot printing and rotogravure printing. The second printing technique is newer and this is what we use for our stand up bags at StandUpPouches.net. This printing employs cylinders to produce the artwork on the packaging. This printing, although less expensive than dot printing, brings about livelier, crisper and bolder colors which are essential to attract a consumer who is surrounded by similar products belonging to your competitors. People will be attracted to your product if they like the artwork, which is possible only with rotogravure printing.

Glass jars, plastic jars, and tin cans are fantastic packaging materials. They make a great option for businesses and consumers with deep pockets in a country with nearly unlimited resources. However, unfortunately not everyone can afford expensive packaging materials. So we have stand up pouches- these food pouches are less expensive to produce and they make great packaging materials for our limited planetary resources. Unlike jars and cans, a stand up pouch is pyramidal in shape. This shape provides a large space for art work which is essential to attracting consumers. In comparison, jars, cans, and other cylindrical packaging materials do not permit expansive art work. Make too long a logo on a jar, and you will have to rotate it to read it. This is not attractive from the viewpoint of a consumer who wants immediate access to information. So visibility of pouches is another factor that attracts consumers.

Have you ever seen a bulky glass jar hanging from a wall? At least we have never seen anyone hanging a jar on their wall. It is not convenient. But you might sometimes need to hang things because your store is out of space. If your packaging is such that it cannot be hung, you will not be able to attract customers as your product will stay in the store room. Stand up pouches with hang holes can be placed on the shelf or hung from hooks. In both situations, this versatility allows them to attract customers.