Consumer goods manufacturers are facing a tough competition and they are desperate to find new methods to make shoppers want their product. It’s not very easy, since no matter what you manufacture, there is already a tough competition in that market.

 

In this time of cut throat competition, a number of manufacturers are turning to flexible packaging options. Flexible packaging options provide many exciting marketing opportunities for manufacturers without increasing costs. Manufacturers can customize packaging to meet their merchandising needs.

 

Stand up bags are a popular type of flexible packaging. A stand up pouch is made by blending several layers of plastic with aluminum. Occasionally a few other materials are also used. Together these materials form a unique packaging medium on which a variety of new and sophisticated printing techniques can be used. This fact alone opens the door to new opportunities for manufacturers who can put attractive and clear graphics, logos, and artwork on their packaging.

 

Flexible packaging pouches are customizable. It means they can be cut into virtually any size or shape to meet the particular needs of a manufacturer. They can also have several additional features and color and printing styles. A packet with different looks attracts more shoppers. 

 

With flexible packaging, you can use the same basic pouch to store different types of items. For example, the basic pouch can be used to store foods, beverages, and non-food items. With the addition of special features, the pouch becomes more customized. For example, if a spout is added to the basic pouch, it can be used to store liquids. With the addition of a zipper, it can be used to store solid granular or powdered objects

 

A few years ago, it was normal for brands to ship their products in specially designed packaging. Coke bottles were shaped differently from Capri pouches, and both were different from Quaker boxes. We have seen a decline in this trend as many manufacturers have moved to less-costly generic packaging. There is no doubt that generic packaging saves money in the short run, but a business pays for it in long run through a loss of brand recognition. 

 

Flexible packaging offers a way out from this dilemma. It is cheap – so that even the most cost conscious businesses can afford it. And it can be highly customized to suit your brand – so that businesses do not end up choosing between short term gains and long term recognition.