Customer satisfaction is a function of several things, primary among them, of course, being the quality and price of a product (and not always in that order). There is another factor that has a definite impact on whether a customer is satisfied with a product, although it's one that is rarely considered: Packaging. Rarely considered, that is, until it fails to perform necessary functions. Such as protection. Convenience. And, for food and other perishable items, the preservation of freshness, flavor, fragrance and nutritional/chemical properties, as the case may be. Stand up resealable bags are perhaps the most effective form of packaging for promoting customer satisfaction with the products of your brand.

Stand up resealable bags consist of multiple scientifically formulated film layers. This manufacturing process results in a barrier bag that protects contents from any or all of the following, depending on the needs of the product:

• Vapor
• Odor
• Moisture
• Pests
• Light
• Air
• Pets(!)

For products that have a "best by" date, stand up bags provide sufficient protection to extend the shelf life, especially when integrating a zip lock closure into your bag's design.

So how much do stand up resealable bags hold?

Stand up resealable bags are very convenient. Obviously, the ability to reseal them (via the zip lock closures) promotes tidy storage without any spills. Convenient storage is also made possible by the fact that the bags stand up on the floor in the garage or closet or shelf in the kitchen cupboard, cabin pantry, beach cooler or refrigerator/freezer. As well, optional tear notches permit easy, mess-free opening.

Your brand's marketing efforts will benefit from the design of stand up resealable bags in several ways. First, because they stand up on a store shelf, your products will stand apart from those of your competitors. In addition, round and sombrero-shaped hang holes offer grocers and retailers another display option.