When the winter holiday season rolls around, we can often expect to see loving pet owners posting photos of their furry friends surrounded by glowing lights, wrapped gifts, and cheerful family.
Animal lovers often put their pets front and center, spreading joy to others via Christmas cards or on social media. People also love to purchase new toys for their cats and dogs around the holidays, giving their animals thoughtful gifts so they can be included in the festivities. Pet brands take note of this special time of year when releasing new products, often creating holiday-themed treats or toys. Dog and cat food companies, too, can attract consumers around the yuletide season by releasing products with a holiday theme.
Often, one of the easiest ways to take advantage of the time of year when consumers are actively shopping for gifts is to retool your product packaging rather than completely returning to the drawing board to develop a new, limited-time product. Introducing holiday-themed packaging can be a quick, easy, and cost-efficient way to draw in customers who are seeking out those red-and-green products to include in their homes or give as gifts.
Pet food brands can work with a trusted packaging supplier to design custom artwork and get digital printed prototypes in their hands fast so their seasonal products can get out on retail shelves quickly.
We also haven’t forgotten about your furry friends this holiday season. We recently introduced new dog food packaging for bulk quantities of pet product that stand upright on shelves and are much more user friendly than traditional methods of packaging dog food. Our big bags for packaging dog food aren’t tucked away on bottom shelves like most flat packages, so retailers can place them right in the midst of their holiday displays and alongside other winter pet products.
Merrick is one of the most notable brands that has embraced flexible dog food packaging like stand up pouches and flat bottom bags to keep its products fresh and effectively grab shoppers’ attention. The company released limited-time grain free dog food with catchy names like Forever Home Holiday Recipe, Homecoming Holiday, Christmas Day Dinner, Turducken, and Venison Holiday Stew to both mimic the types of meals human consumers are preparing and feeding their families during the holidays while offering something unique and special to seasonal shoppers. While the company has traditionally packaged these special release foods in cans, many options are available in new lightweight dog food packaging that won’t produce excess waste for the end user and stands upright on shelves like a present.
Stand up pouches and flexible box bags for packaging dog food offer pet brands more retail space for bold colors, vibrant graphics, and creative designs. Whereas design teams have to conform to the size and shape limitations of cylindrical cans and jars, big bags for packaging dog food have large flat front, back, side, and bottom panels that can double as signage and draw in customers with seasonal colors and informative text. Whether you’re introducing a pet food product developed exclusively for the holiday season, or want to invite seasonal shoppers to check out an existing item, releasing limited-time packaging for the winter weather months is a great way to get your brand noticed and make consumers – and their pets – feel special.
(Image Sources: Pet Business World, Luxury Haven, Vets Food World)
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