The Importance of Packaging Design--And Stand Up Bags

Almost all retail products sold today are packaged in one form or another. Datamonitor (a leader in consumer-packaged goods research) has found that over 50 per cent of shoppers make the purchasing decision in front of the shelf where your product is displayed. It's also clear that customers trust packaging quality more than low prices or other factors. Obviously, then, the design of your packaging will play a major role in the success of your product lines.

Unique packaging provides your product greater visibility on the shelf and distinguishes your product from those of your competitors. If your packaging has increased functionality, it will have greater convenience and, therefore, generate greater customer satisfaction.

Stand up bags are the height of unique packaging. Also called stand up pouches, Mylar® stand bags and custom printed stand pouches, stand up bags are a combination of appearance, functionality and value. Made by taking multiple layers of specialty film and laminating them together, stand up bags are stable, durable and puncture-resistant.

If, as we've noted, over 50% of shoppers make their purchasing decision at the shelf, the appearance of your product at this point of sale is critical. Stand up bags provide you with several ways for your products to stand out from your competition while they stand up on the shelf.

First, the bag design yields wide front and back panels that allow you to order custom printing (in up to 10 colors!) of your text and graphics or affix your own labels directly. You can, if you like, combine the two and even add a clear film "window" if your want the customer to see your product. And the bags can be displayed via available sombrero-style or round hang holes or by simply standing up.  Of course for liquids, spouted stand up bags have any number of fitments and spouts for beverages, soups, and sauces.

Functionality is established by the fact that the bags protect your products from vapor, odor, and moisture. The protective quality of the barrier also enhances the shelf life of perishable products as it locks in flavor, freshness and, where applicable, fragrance. Available zip seal closures further help prolong the life of your products. The bags can also be fitted with tear notches for convenient opening.

The packaging of your brand should either create or solidify the image shoppers have of your products. The more effective your packaging, the more POS numbers you'll generate. And the more POS numbers you generate, the more customer loyalty you will build.  Want to learn more?