Not all packaging is created equal. Actually, it may be more accurate to say that different products present different packaging challenges. Take liquid products, for example. Whether detergent, juices (or other beverages), soaps, soups or any of a wide variety of products, they require specific liquid packaging solutions. Although bottles, cans, jugs, and cartons are usually sufficient, none of them is as versatile or flexible (in terms of both physical structure and application) as stand up pouches.
Why do stand up pouches stand out among liquid packaging solutions? For several reasons, actually. Created by laminating together multiple layers of scientifically-formulated, food-grade (if necessary) film, stand up pouches safeguard contents from vapor, odor, moisture, light, air, and/or pests. Stand up pouches preserve the shelf life of juices, beverages and other perishable items by sealing in product freshness, a feature likely to generate additional customer satisfaction with your brand's products.
Customer satisfaction is also likely to be enhanced by how "user friendly" stand up pouches are. The optional pour spout/resealable cap combination ranks among the top of the liquid packaging solutions stand up pouches offer. As well, because they do, indeed, stand up, they store conveniently in the garage, a hall closet, the trunk of a car, the refrigerator freezer, a backpack or the kitchen cupboard or bathroom cabinet.
Standing up also permits stand up pouches to stand out on store shelves. As a result, your products will stand apart from those of competing brands. Round and sombrero-style hang holes permit them to stand out in another way.
Standing out is also what the design of stand up pouches enables your brand to do. One of the reasons these pouches are a favorite among the available liquid packaging solutions is because of the marketing options their structure offers. Wide front and back panels are ideal for custom printing (in up to 10 colors) or for your product labels and/or other stickers. Clear and/or translucent film can be integrated into the construction of the pouch barrier. If your marketing folks are feeling particularly creative, they can even order any combination of these options.