Packaging has become the new marketing for consumer products, especially when it comes to food and household items. What materials are used, whether it's eco-friendly, what the package looks like, what information it displays and how it protects the contents (especially how it protects the contents!) are all factors the cost-conscious consumer is looking at when making a purchasing decision. Don't think it matters? Well, a full one-half of all shoppers haven't made a decision about what to buy until they're standing in front of a store shelf, indeed wondering what to buy.
Flat bottom stand up pouches address all the concerns a shopper may have about packaging and possess all the characteristics he's seeking. Often called side gusset stand bags or flat bottom barrier bags, flat bottom stand up pouches are made from multiple layers of FDA approved film that are laminated together. The result is a barrier that is puncture and moisture-resistant and protects the contents from vapor, odor, pests and, if necessary, ultraviolet light. The characteristics that keep the bad things out also keep the good things, such as freshness, flavor, aroma and nutritional potency, in.
Flat bottom stand up pouches are made with 12% less film than other plastic bags. This means that they weigh less per unit. Looking at it another way, these stand up pouches carry more product per pound than their counterparts. There is an ecological benefit to this characteristic as well because transportation requires less fuel per bag (and, of course, less money as a result).
The bags have wide panels, providing plenty of printable "real estate" for your product to tell its story via your own label or custom printing in up to 10 colors. It's your opportunity to grab the attention of that shopper who hasn't yet made up her mind about what to buy when she gets to the store and may just be what convinces her to become your customer, not just a consumer.
For convenience, nothing beats flat bottom stand up pouches. Available zip seal closures guard against spoilage, thereby ensuring a long shelf life and lets not forget if you are packaging cereal or rice or beans or some other product that historically has had an inner liner or inner bag, the flat bottom stand up bag eliminates that need while again providing a ziplock to maintain freshness. This will save you not only money but the aggravation of an inner liner that serves absolutely no purpose.
It's easy to sing the praises of flat bottom stand up pouches. Use them to package your products and your bottom line will rock.