They say that a person who drinks Latte is helpful, a decaf drinker is more controlling and obsessive, and a Double Espresso drinker is hard working and practical. These are the findings of a recent study conducted on 1,000 coffee drinkers. The survey and its results have been published in clinical psychologist Dr. Ramani Durvasula book's "You are WHY You Eat: Change Your Food Attitude, Change Your Life" according to The Telegraph.
Even though Dr. Durvasula warns the potency of the influence of coffee is not more than that of astrological signs, the study provides manufacturers with a fantastically refreshing idea to package coffee. Coffee makers can sell their Americano in a package that highlights the simple things in life, and the packaging for Double Espresso can be such that it appeals to a hardworking person. Manufacturers can do this without wrecking their packaging budgets.
Stand up pouches are a flexible packaging option. Coffee sellers can utilize this creative food packaging to their advantage by packaging their product in inexpensive and highly customized pouch bags. They can customize their coffee packaging to meet the personality types as described in Dr. Durvasula's book. This simple strategy will cost less but will have the potential to significantly increase profits.