Marketing a new food product is never easy. Targeting the right demographic is crucial, of course, but so is the manner in which you approach those consumers. What triggers their interest? What would convince them to try your product, especially if you're not the first to throw your hat in the ring for a particular food item? There are various tools available to you, packaging being among them. For example, food pouches such as stand up pouches are ideal packaging for marketing a new food product.

Built by laminating together multiple layers of scientifically formulated film, food pouches like stand up bags will help you to introduce a new food product into the market because of how well it protects, how convenient it is to use and to how effectively it displays your brand's line of products.

Food pouches such as stand up pouches, also known as custom printed food pouches, Mylar® barrier pouches and stand up bags, protect contents from vapor, moisture, odor, pests, pets and, if necessary to prolong shelf life, light and oxygen.

Strong, puncture resistant yet flexible, they stand easily and save space on the kitchen, pantry or refrigerator shelf. Also convenient are optional tear notches that make opening the bag a snap. Additionally, available zip lock closures not only lock in freshness, flavor, aroma and nutritional content, these food pouches guard against spoilage and prevent spills as well.

Stand up pouches excel at displaying food products in such a way as to attract the attention of those shoppers who haven't decided what to buy when they get to the store. A shopper's grocery list itemizes products, but doesn't usually identify brands. Food pouches like stand up pouches stand up on the shelf and, therefore, stand apart from the competition. You can order round or sombrero-style hang holes which provide retailers another display option.

Perhaps most impactful on your marketing efforts is the fact that stand up pouches have wide front and back panels on which you can affix your labels or order application of custom printing in up to 10 colors. You can even combine both features or include clear film.

Stand up pouches for marketing new food products: Innovation, impression, sales impact.