There's a lot of money to be made in marketing consumer products. However, if you're a producer or distributor of such products, your only interest lies in marketing consumer products effectively. It's no longer sufficient to come up with an solid advertising campaign that, regardless of whether it's slick, entertaining or meaningful.

The Internet and social networking sites (SNS) have changed how we communicate, distribute and gather information. Newspaper and magazine readership is down, as is viewership of network television. Marketing consumer products effectively requires, therefore, thinking outside the box and integrating things like product packaging into your efforts. And, when it comes to product packaging, marketing consumer products effectively definitely involves thinking outside the box by, for example, considering packaging like stand up pouches.

Stand up pouches are made by laminating together multiple layers of scientifically-formulated and, if applicable, food-grade film. This process creates product packaging that protects consumer products from vapor, odor, moisture, pests, light and/or air, depending on the specific product. Strong and puncture-resistant, these pouches also preserve food and other products that have a "best by" date, especially when combined with an optional zip lock closure (for solid products) or pour spout and resealable cap (for liquids).

The use of stand up pouches for marketing consumer products effectively requires more than just providing packaging that protects and extends product shelf life, however. The packaging itself should offer some methods by which your brand can establish a distinctive market presence. Stand up pouches do that. In standing up, they stand out from more commonly used forms of packaging (e.g., boxes, cans, and bottles). Round and sombrero-shaped hang holes provide grocers, pet shops, big box stores and other retailers another product display choice.

The structure and design of stand up pouches also provide you with several different product display options. Given that each pouch has wide front and back panels, you have the choice of affixing product labels and/or other stickers, specifying the application of custom printing (in up to 10 colors), ordering clear/translucent film for the construction of the pouch barrier, or any combination of these features.