Data reported by PetfoodIndustry.com shows states like Kansas and Missouri house a large number of cat and dog food manufacturing facilities and bring in a significant amount of revenue. Pet food accounts for the fourth largest segment of Kansas’ $63 billion agricultural industry – which happens to be its largest economic sector – creating a positive impact on the region and its workforce. The state’s government is making a point to work with pet food businesses to help them find financing, meet regulations, and grow their companies to become major global brands.
Nestle’s Purina PetCare and Mars Petcare are two major brands headquartered n the U.S. Midwest, and a growing number of companies supplying ingredients to worldwide pet food businesses are located in this part of the country as well. As an Ohio-based packaging supplier, we are right in the sweet spot of the pet food industry, and we have already partnered with small businesses and mid-market companies looking to expand the reach of their food for cats and dogs. Coupled with a rising demand for flexible packaging and a larger presence on retail shelves, we’ve begun offering new solutions for packaging dog food that help local businesses branch out and take their dog food packaging to a whole new level.
It’s so important for any company in the consumer packaged goods industry to keep its packaging needs in house because it helps build strong partnerships based on communication and trust. While some brands choose to hire outside contract manufacturers to handle their dog food packaging needs, there are many drawbacks to putting your product in the hands of someone whose expertise does not necessarily fall into the packaging world. Most contract manufacturers actually find relief in businesses that choose to partner with a nearby supplier that is experienced with providing custom packaging solutions because it takes the heat off of them and helps brands stanfd out and showcase their products in the very best light.
This ensures your packaging partner understands your product and decidedly works with other pet brands to best determine what form of packaging works best with specific kinds of pet food and related products. For example, larger quantities of perishable food should be packaged in a resealable stand up pouch, whereas single-serve wet food can be contained in flexible packaging with a tear notch that can be easily disposed without overcrowding landfills.
Pet food packaging has the ability to make or break a brand, which is why careful attention needs to be placed on finding a supplier who is easy to contact, capable of tackling any issues (before they become big problems), and is transparent and open about the kind of packaging that will and will not work with your unique product.
(Image Sources: Host Color, PetCurean)
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