Did you know the toothbrush is one of the top items Americans say they can’t live without?
Dental hygiene has come a long way over the years, with so many new products and innovations changing the way we keep our pearly whites clean. Oral-B, owned by Proctor & Gamble, has been one of the leading manufacturers of oral hygiene products that span well beyond the bristled brushes we all use. The company specializes in toothpastes, mouthwashes, and dental floss, and since 1950, it has developed new products to help cure a number of tooth-related problems. Its nighttime dental guard is one such invention that was developed to provide an over-the-counter solution to teeth grinding.
What makes this particular product so unique is that it offers users a custom, professional, thin fit within minutes. In three easy steps, consumers can make an impression tray that fits perfectly in their mouth to ensure a secure fit that protects their teeth from the damage of nighttime grinding. All they need is the dental guard, some water, and a microwave, and in a few seconds, and their custom-size tray is ready to go. Oral-B needed to find a way to present this product to customers so they understand exactly how to use it and why it is so revolutionary in keeping their smiles safe from the wear that can result in grinding when they are asleep. As a result, the company chose pouches from StandUpPouches.net to both protect their product and help sell it to consumers so it can keep them protected as well.
The dental tray already comes in a white storage case that consumers can use to shape the product and store it once it has been customized to fit their teeth. It was important for Oral-B to choose product packaging that would protect this storage case from any outside elements that could compromise the shape and structure of the impression tray before it reaches consumers. OraLabs selected 50-mil foil pouches for their various varieties of the Oral-B nighttime dental guard, which include flavors made with refreshing mint Scope mouthwash. It was especially important for the product packaging to seal in the flavor and maintain its freshness so customers don’t end up with a foul taste in their mouths while using the dental guards
OraLabs designed their custom-printed pouches to include a detailed graphic that shows consumers exactly what the product inside looks like and all the components that are included with it.
It was important for the company to also provide detailed instructions on shaping and using the dental guards, and their chosen product packaging had the ability to inform and educate consumers so they can custom fit their dental guards with ease. Choosing pouches was a smart decision because consumers can easily take their dental guards on the go without worrying about them becoming damaged en route. The puncture-resistant pouches are great for overnight travel, so customers can easily remove and shape their dental guards no matter where they spend the night.
Foil pouches are made of FDA-approved, food-grade materials, which is highly important for any product that is going to go in consumers’ mouths. No one wants to worry about potential contamination of an item that is supposed to help with his or her oral health and hygiene. These pouches are made of multiple layers of scientifically developed barrier film that each serves a specific purpose. The internal layers keep the product’s freshness, taste, and aroma safe, while the outer layers protect against any harmful outside elements like air, moisture, or light that could damage the quality of the product. It was important for Oral-B to also include hang holes and heat-sealed closures at the top of their pouches so they could both be displayed proudly in denial hygiene aisles of retail stores and stay fresh and preserved until consumers tear the package open to get to the product inside.
OraLabs also worked with us to develop eye-catching graphics on both the front and back of its nighttime dental guard pouches to include the most important qualities that make this product beneficial to consumers lives and communicate that this product uses new technology that makes it the best on the market today. The backs of the pouches include graphics that illustrate the three easy steps of custom-fitting the dental guards, along with warnings, cautions, and contact information. This allows the brand to be as transparent as possible and ensure their consumers are using the product safely and properly.
When it comes to selling a product designed to protect consumers, brands must pay careful attention to the effectiveness of their product packaging.
The package must communicate the benefits and uses of the product within seconds, and it must be made of structural components that keep the product fresh and safe. OraLabs trusted StandUpPouches.net to keep its nighttime dental guards preserved and protected from the elements so it retains its high quality from the time it is packaged all the way up to the point in which consumers tear the pouch open. Custom printed foil pouches allow Oral-B’s colors, graphics, and branding to really pop and communicate the innovative new technology the nighttime dental guards utilize to make their lives easier.
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