We are reminded daily about all the things that are bad for our health, even in the foods we eat.  As a result, store shelves are now filled with "natural" and "organic" items.  For many, the terms are interchangeable.  They shouldn't be.  There is a distinction and it comes with a significant difference:

    Simply stated, organic produce and other ingredients are grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. Animals that produce meat, poultry, eggs, and dairy products do not take antibiotics or growth hormones.
    www.organic.org

While "natural" foods may share some of these characteristics, they aren't required to.  And that, to those who sell organic goods, is a critical difference.



Organic food marketing has a story to tell.  Most people do not know that only products that are at least 95 percent organic can actually use the term "Organic" and display the USDA Organic Seal.  In order to say "Made with organic ingredients" on the label, 70% of the ingredients must, in fact, be organic.   In some respects, marketing the organic component of your product is as important as protecting your registered mark or guarding your proprietary information:  They all speak to what makes your product different, what makes it worth buying.

Stand up pouches are a great way to market organic foods.  Built from multiple layers of specially-formulated film that have been laminated together, stand up pouches are durable, waterproof and puncture resistant, protecting your products from vapor, odor and moisture.  And, critical especially because organic foods haven't been chemically treated to extend shelf life, stand up pouches lock in freshness and flavor.

Organic food marketing with stand up pouches is easy because of the pouch construction.  Wide front and back panels permit you to affix your own labels.  Alternatively, you can order custom printing of your text and graphics (e.g., the USDA Seal!) to be applied directly onto the bag.  Clear film is available to provide you another packaging option or you can combine some component of all of these.

Also known as Mylar® barrier bags and stand up bags, stand up pouches stand out from the competition because they stand up on the shelf.  Available hang holes offer retailers another display option.  And, appropriately for organic food packaging, stand up pouches are recyclable and take up little space in landfills.

Effective organic food marketing:  Stand up pouches are a natural.