Stand Up Pouches for Product Packaging

Packaging Power and Stand Up Pouches

Written by David Marinac | Nov 5, 2013 8:15:00 AM

American supermarkets are stuffed with products. An average supermarket in the States showcases more than 37,000 unique products. From the perspective of a manufacturer, it means there will always be some competition. It does not matter if you are selling tea, coffee, granola, or baby food - some competition will definitely be there.

In this intensely competitive environment, it becomes harder and more essential to sell products. One way to increase sales is to spend on expensive ads on television, newspapers, and internet. A second and less expensive method is to change your packaging to something that is more appealing to customers.

Stand up pouch bags have a large front and a broad back. These pouches are print friendly. A manufacturer with rotogravure printing and a design team can create professional unique flexible pouches that attract people and boost sales.

Design is not the only way to use the power of packaging. A use of a transparent window in your pouch bags is useful in demonstrating to prospective customers the quality of your product.

Packaging can be a good marketing tool and if used properly, it can help you sell things. Stand up pouches are up for the task and they are better at it than other packaging mediums.