Protein powder is probably the number one selling product in the health and wellness industry. However, it is mostly packaged incorrectly. There are different types of protein powders in the market – whey, casein, milk, egg white, vegetable, brown rice, and more. Historically, protein powders came packaged in large quantities. There were canisters, jars, and tubs; and there were many companies coming and going in the health food industry.
When new companies arrive in the market, they usually don’t have the time or resources to be invested into packaging research. This is why they go for packaging that they can get quickly – jars, jugs, and canisters. The problem is that this packaging is expensive. Comparatively, stand up pouches are better and cheaper than cans and jars.
There are several big players in the industry that have shifted to standup pouches. However, small and new companies often end up using the same old jars and jugs because these are conventional methods. Since new companies have not invested in proper research for packaging, they often do not realize the benefits of using stand up bags. If you are a new (or old) company and have no time for packaging research, just call us and we’ll provide you proper guidance without any charge.