The pet supply industry is huge. Given the love Americans have for their pets, this is no surprise, of course. Nor should it be a surprise that there's much competition as pet supply manufacturers and distributors alike try to bite off as big a chunk of the market as possible. Standing out in such a competitive landscape is a challenge and requires an effective pet products marketing strategy, one that utilizes all available tools. Packaging, for example, can play a significant role in pet products marketing, packaging such as stand up packaging.

A stand up packaging is a barrier packaging bag made by laminating together multiple layers of scientifically-formulated film. Each pouch protects contents from vapor, odor, moisture, pests, even pets! When combined with a zip lock closure, this pouch can also preserve product freshness, thereby extending your brand's shelf life.

Stand up packaging stands up, so they store conveniently in the garage, hall closet, or kitchen cupboard. Optional tear notches enable easy, mess-free opening and the zip lock closure, in addition to extending the "best by" date, also prevents spills.

In standing up on a shelf, a stand up pouch stands apart from most other traditional packaging. The wide front and back panels of these pouches also offer you some product display options, including: 1) Affixing your product labels and/or other stickers; 2) Ordering custom printing (in up to 10 colors); 3) Incorporating the use of clear/translucent film as barrier construction material; or 4) Utilizing any combination of these features.

Your pet products marketing will be enhanced by the fact that stand up pouches are eco-friendly. Recyclable, sure, but because they're made using up to 12 percent less material than most other packaging bags and, they generate less waste after disposal. In addition, as they consist of less material, they weigh less, thereby using less fuel/unit to transport. A stand up pouch is also a complete package, requiring no inner liner or outer container to fully perform the necessary packaging functions. Therefore, no materials are used, nor energy consumed, to produce, ship, store or dispose of extra packaging.