Flexibility is considered a good quality to have. When someone is flexible, he or she is more likely to be responsive to conditions and react to them appropriately, depending on what the circumstances require. The same can be said for product packaging. Packaging that protects contents, regardless of what they are, from external conditions, regardless of what they are, yet still meets other functional needs, is what we call flexible packaging. And there is perhaps no more flexible packaging available today than stand up pouches.

Made by laminating together multiple layers of scientifically formulated film, a stand up pouch protects package contents from moisture, vapor, odor, light, air, pests and pets. The barrier also preserves the shelf life of those products with an expiry date by locking in, when applicable, freshness, flavor, chemical potency and/or nutritional qualities.

Stand up pouches are strong, durable, puncture-resistant yet flexible, literally. This flexibility, combined with the fact that the pouches stand up on the shelf, makes for convenient, space-saving storage in the garage, closet, kitchen cupboard and refrigerator/freezer. Optional tear notches that allow for easy, mess-free pouch opening are another convenience feature. For products with limited shelf life, zip lock closures (for dry goods) and pour spouts with resealable caps (for liquids) are available.

The flexibility of stand up pouches also extends to marketability. The wide front and back panels of each pouch are ideal for printing tailored to your specifications (in up to 10 colors) or for company labels. Again, depending on the product, you can incorporate the use of clear film and use whatever combination you feel creates the best product display for your brand.

Speaking of display, stand up pouch flexible packaging offers grocers and retailers options for store product placement. Of course, the pouch stands up on the shelf and enables your brand to stand apart from the competition. Round and sombrero-style hang holes are also available and can be used for packages of products that aren't too large/heavy.

Stand up pouches: Flexible packaging equipped to meet the needs of your brand, no matter what they are.