It is a good idea to print product or company related information on pouches. If you are selling instant noodles, you should print instructions related to preparing them. McDonald’s has already included calorie count on its food on the menus. Other businesses have done more or less the same thing. Even though this is a good step forward, companies need to be sure they are not flooding a consumer with information.

Stand up bags are especially prone to information overload because of their large printable area. It is not hard to prevent information overload on pouch bags. Since manufacturers find a lot of space on the pouches, sometimes they print too much information there. The key lies in providing the most important bit of information in an accessible way, and relegating the less relevant bits to a smaller fraction of the ultra-health conscious consumers.

Most of the time a consumer looks for “use by date”, “sell by date”, or “best before” information before buying a product. Some others may also want to have a look at the calories and the ingredients. Stand up pouches provide a neat way to make this information accessible. At the same time, manufacturers can write about other bits of information in smaller fonts without turning off the average customer through information overload.