If you're reading this, you're probably in the health food industry.  You may be a manufacturer or producer, a packaging company, or even a distributor.  Regardless of your role, you know that health food consumers are a particular bunch, perhaps just a little bit more picky than the general shopping population. They have certain expectations about your products and, to a lesser but still important degree, your product packaging as well. In fact, if your health food packaging doesn't meet those expectations, it's likely customer satisfaction will be adversely impacted and, as a result, so will your brand identification. To avoid that undesirable outcome, there are some problems of which you should be aware, specific problems with health food packaging that retailers won't tell you.  

First things first: Your packaging choice plays a significant role in building your brand identity. Although it's arguable just how significant the right choice is, there's probably no disputing how significant the wrong choice can be.  With that said, here are some of the biggest problems with health food packaging that retailers won't tell you:

• Lack of packaging strength is a major brand weakness. Your choice must be strong, durable and, if possible, puncture resistant.  Whether your product requires a stand up bag, 3-sided seal bag, spouted stand up pouch, stock stand up pouch or product-specific barrier bag (e.g., coffee bag with gas release valves), our barrier bags for health food will protect your product line from vapor, moisture, air, odor, light, dryness, and pests, depending on what the specific contents require.  

• No preservatives equals severely limited product shelf life.  As a result, your packaging plays a larger role in preserving the freshness, flavor, fragrance, and nutritional properties of the contents, all of which our protective packaging accomplishes.  Constructed from multiple layers of scientifically-formulated, food-grade film, our packaging will extend the shelf life of your entire product line.  Optional zip lock closures help preserve mix, powder, and solid products while resealable caps do the same for liquids.  

• Inconvenience is, well, inconvenient.  Today's consumer demands instant gratification and a "user-friendly" product experience.  If your packaging interferes with either expectation, you may lose customers.  Fortunately, our barrier bags for health food offer several convenient features, including:

  Flexible sides that make storage simple.  Stand up bags, for example, can be conveniently stored in the kitchen cupboard, on a pantry or refrigerator shelf, in a picnic basket or beach cooler, even in a day pack or purse. 

  Available tear notches which make opening a snap. The zip lock closures we already mentioned (as well as pour spouts and resealable caps) are easy to use and help prevent spills.

   

• Your customers just aren't feeling boring packaging.   Did you know that about one half of all consumers haven't decided what product they're going to purchase by the time they get to the store aisle? It's true.  The retailer probably doesn't care which brand the shopper ultimately chooses. But you sure do.  So why not choose health food packaging that reaches out to those consumers and converts them into your customers?  Flexible barrier packaging does just that by allowing you to take advantage of the following marketing options:

• Affix your product labels or other stickers;

• Order custom printing in up to 12 colors;

• Choose opaque, translucent, or transparent barrier film;

• Arrange to have a clear "window" inserted into one or more barrier panels;

• Incorporate round or sombrero-shaped hang hole;  

• Combine several or all of these available features.  

• Consumers hate waste.  Our protective packaging is recyclable but also takes up very little space in landfills.