The impact of packaging on consumers has long been discussed, hypothesized, researched, tested, analyzed and then discussed some more. Why all this attention? Datamonitor, an entity engaged in qualitative and quantitative research for the packaged goods industry, has reported that more than half of all shoppers' buying decisions are made in the store aisle, in front of the shelf. Given this, is it any wonder that creative product packaging for retail stores is vital to your efforts to differentiate your brand from that of the competition?

In today's hectic world, consumers are less likely than ever to hunt for products in a store. Simply put, they generally grab the first product on the shelf that meets their needs, all other things being equal. And this is where creative packaging comes in: It tilts the playing field, so to speak, in favor of those brands that stand out on the shelf. Like stand up bags.

Stand up bags are also known as stand up pouches, Mylar® stand bags and custom printed stand up pouches. They are the result of a process where multiple layers of special barrier film are laminated together, creating a package that is sturdy, stable, durable and puncture resistant. This package is ideal for retail products (both edible and nonedible) because it protects the contents from vapor, odor, and moisture. The bags also lock in flavor, freshness and, when appropriate, fragrance or odor.

By virtue of the fact that they stand up on the shelf, stand up bags stand out from the competition, important because where a product is displayed within the retail environment directly impacts its sales. Maximum visibility for your product will be attained when it stands up on the shelf. Unlike other packages, however, stand up bags offer a second display option via the available sombrero-style or round hang holes, ensuring that the retailer/merchandiser has the luxury of choice when determining where to place your products.

Wide front and back panels of stand up bags afford you the option of affixing your own labels or ordering custom printing in up to 10 colors of any text or graphics you desire, further enhancing your product visibility in the store.

For you to connect with the more than 50% of shoppers who decide what to buy in front of the shelf, creative product packaging for retail stores is essential. And no packaging is more creative than stand up bags.