Today's retail marketplace is a tough place to do business.  Margins are tight, competition is fierce, and consumer spending, while on the up-tick, continues to be sluggish.  When consumers do go shopping, half of them have no clue about what they're going to buy until they're actually standing in front of the store shelf.  Succeeding in this environment takes courage, foresight and ingenuity.  Companies must engage in creative product development, stay current with the latest social trends, carefully plan marketing campaigns and employ innovative product packaging.  Failing to do any of these things well turn a company's efforts to grow into a simple fight for business survival.

Given the current economic climate, it is more important than ever that your products stand out, both in terms of performance and appearance.  The more creative, the more innovative your packaging, the more likely it is to attract the attention of a shopper standing in the store aisle trying to decide which product to buy.  Innovative product packaging is, therefore, key to retail success.

Stand up pouches are one example of innovative product packaging.  These pouches (also known as stand up bags or Mylar® stand bags) are constructed by laminating together multiple layers of specially formulated film to create a barrier that protects contents from moisture, vapor, odor and pests.  For food products, the characteristics that keep out the bad helps keep in the good as stand up pouches lock in freshness, flavor, aroma and nutritional potency.

The innovative product packaging features extend to available tear notches for easy opening and zip seals for convenient closure that extends the shelf life of the contents.

The innovation of stand up pouches extends to the different ways they can be used to market your brand.  As the name indicates, they stand up on the shelf so they stand apart from the competition.  Optional round and sombrero-style hang holes offer another retail store display option.



Innovative product packaging maximizes your marketing and branding efforts.  Stand up pouches have wide front and back panels for direct application of your own labels or for custom printing of whatever you desire.  The bags are available in clear film or with clear film 'windows'.  Any or all of these features can be combined, a degree of diversity which is surely innovative.

For innovative product packaging, stand up pouches are a creative way to make your products stand out. Want to learn more?