Products and packaging go hand in hand.  Seems obvious, doesn't it?  Without packaging, you can't really sell most retail products.  We've got cutting edge applications coming down the pike and big massive conglomerates getting their tails in a ringer because of it...once again...it is packaging.  And without a product, packaging is merely a child's toy.  What also goes hand in hand is product packaging and marketing, for without promotion products disappear from store shelves, and not in a good way.

So, products, packaging and marketing are interrelated in a way that, if any of the three is less than adequate, failure ensues.  Countless dollars are spent on research, development and surveys to manufacture the highest quality product, most effective form of packaging and the most persuasive marketing campaign.  Yet, products fail and companies fail, often because a simple but important factor is neglected during the process:  Less than one half of all shoppers have made a decision on what to buy by the time they get to the store shelf.  That's right.  Despite all of the money that goes into product and packaging development and market research, frequently none of it has resulted in brand loyalty.

What's missing, then?  Simply put, we need to remember that more than one half of all shoppers are going to make a purchase decision based on what they think/feel in the store aisle and not until.  Packaging, then, is critical.  In fact, packaging is often the first, last and best chance your product has to impress the shopper sufficiently to influence a purchase decision.

Stand up pouches are a great way to do just that.  Constructed by laminating together several layers of scientifically designed film, stand up pouches provide durable, waterproof and puncture-resistant barriers that protect contents from vapor, odor and moisture while extending product shelf life, especially of food and other perishable items.

Also known as Mylar® stand bags, stand up bags and custom-printed stand bags, stand up pouches offer several marketing opportunities to help move your product.  First, they stand up on the shelf, thereby standing out from the competition.  Round and sombrero-style hang holes are available, providing retailers a second display option along with zippers, tear notches, spouts and fitments, and even gas release valves.

Of course, display means appearance.  Your product's appearance will be accentuated by the fact that the wide front and back panels of stand up bags permit you to affix your own labels or order custom-printing of text, graphics, even a QR code.  Transparent film is also available, enabling the contents to market themselves.

When products and packaging go hand in  hand, sales (and hopefully profits) usually follow.  Want to learn more?