To market a product effectively, one needs to be innovative. Promotional offers and competitions with lucrative prizes are the usual ways of promoting a brand. But when it comes to packaging, you need to think out of the box. One such ‘out of the box’ concept is of spouted pouches.

The market, in general, is growing at a very fast pace. Many products are launched each day. Packaging plays a very important in defining each product. The initial pull towards any product is because of its packaging. And spouted pouches are very attractive to look at, which makes them a great choice for various types of liquid packaging.

These pouches are generally used in food and beverage packaging. Purees, ketchups, pastes etc. are the most common eatables for which they are used. Their biggest advantage is the ease that they offer. Pre mixed or ready to eat/drink mixes (like juices) can be sold in these pouches. You just need to open the spout of the juice pouch and pour out the juice.

Spouted pouches are not just used for beverages, but for other liquids as well. They can be used for shampoos and detergents too. It is really easy to pour out the liquid from them.