Cereal, the morning staple for years, obviously comes in all shapes and sizes.  Cereal packaging is no different.  Cereal packaging has historically been the outer paper carton with the inner liner but recently many cereal manufacturers are looking to a rising star in the flexible packaging business, the stand up pouch. 

Stand up pouches, also known as stand bags or stand up bags, are made from multiple layers of barrier film laminated together that provide barrier protection for the cereal from issues ranging from moisture, odor, even UV rays.  In essence, it keeps the cereal fresher for longer.  Further, recent advancements in technology now allow custom printing of stand bags in quantities as low as 5000 pieces.  This can be a game changer, and here's why.

Folding cartons, or the outer part of cereal packaging, are made from paper and require a huge minimum run on specialized equipment and then need the inner plastic liner to contain the cereal itself.  The inner plastic liner is usually high density film, the crinkly stuff, and provides some barrier protection but nothing like a stand up pouch.

Custom printed stand up bags for cereal packaging provides the barrier protection mentioned above but even better the entire solution is one piece.  Remember that stand up pouches are made from multiple layers of film and one of those layers is actually the graphics themselves trapped between other layers, kind of like a sandwich.  Here the printing is "trapped" and cannot be marred or scratched in any way.  In one piece the cereal is packaged and protected.  This can reduce cost and help the environment too.

Learn more about stand up pouches for cereal packaging