Growing a business is hard work. Whether you’re a startup or a company that has hit its peak, growth is almost always a goal at the top of every CEOs list. Company growth means more exposure, more customers, and ultimately, more sales.

You might be thinking about investing in super expensive marketing campaigns. Or maybe you’re searching for the newest gimmick to help to kick-start your sales.

But you’re not a sucker, and you don’t need games or gimmicks to help your company grow.

You need a technique that can promote legitimate growth. And you don’t need to look any further than your protective packaging.

Business Growth Starts With Presentation

Old and outdated protective packaging doesn’t exactly scream growth. When your presentation is on point, company growth is sure to follow. But first, you need to take a close look at your packaging and ask yourself how it’s helping you meet your growth goals.

Here are several presentation guidelines to follow that will impact business growth.

• Age of original design: when was the last time that your protective packaging had an overhaul?
• Style of packaging: is the current packaging the best and most efficient method of packaging your product?
• Quality of print and graphics: does your packaging graphic design do your product justice?
• Quality of packaging materials: does the quality of your product packaging align with the quality of your product?

Understanding these growth factors in depth will help your protective packaging perform at its very best, while making your product stand out on the store shelf.

New Growth, New Packaging

If you want to make a big impact in the growth department, you might need to leave behind your old packaging. This is especially the case if your packaging hasn’t changed much over the last 5-10 years, and your sales have seemingly come to a standstill.

As the younger generation starts making their own buying decisions, they’re likely looking for brands and products that they can relate with. If your packaging looks like it came from the Stone Age, you’re passing up an entire generation that might have otherwise bought your product.

The goal with your protective packaging is to appeal to as broad of an audience as possible. You don’t have to necessarily go futuristic with your presentation, but you can gain more diversity in your customer base by tweaking or overhauling your design.

Stepping up Your Game With Smart Packaging Styles

Does your product come in a bottle? How about a box or a bag? Does your packaging simply just serve its purpose, or does it efficiently house your product while marketing your brand at the same time?

The beauty behind flexible retail packaging is that it does double duty in terms of providing protection and promoting your product. There’s only so many ways to jazz up a pill bottle, salad dressing bottles, or even bags of birdseed.

Don’t settle for function when you can have the looks to go along with it. Flexible retail packaging is perfect for renewing vitamin and supplement, salad dressing and yes—bird seed packaging, too (to name a few).

And when your packaging is pulling double duty that doubles the chances of helping your business grow. Function is great, but function with style is key to finding and keeping new customers.

Bold Prints, Attention Grabbing Graphics

The quality of your print and the design of your packaging can greatly impact your company’s growth. With so much competition around every corner, you have to innovate your way to cutting through the noise. And one of the best places to start is with your packaging graphic design.

But before you get to the details of your art, analyze how your current design is truly influencing your brand. If you think you can do better, chances are that your customers think the same way. You’ve invested a lot of time and money into your product, so don’t hide it behind unsightly retail packaging that turns customers away.

Branding your company on your packaging always comes first, so keep your logo and colors in mind before moving on with new art. Above all else, your packaging presentation needs to remain consistent with all aspects of your brand.

With high quality art and a revamped presentation, your company is ready to grow. You’ll catch the eye of new customers and draw in extra revenue from unexpected places.

Packaging Materials That Pack a Punch

So you have new flexible retail packaging with some awesome art. Now what about the quality of your materials?

A nice design with an interesting form of retail packaging can only help your company grow so far. To take growth to the next level, you need to consider the quality of your packaging materials, which directly relates to how your packaging functions.

Stand up bags that are made with quality materials are able to stand up straight on the shelf. Not only that, but those quality materials provide a better level of protection vs. lower quality flexible retail packaging.

You want your stand up bags to be flexible, but flimsy is never an option.

Giving Growth a Go

Now that you’re equipped with the insight on how to grow your company through your flexible packaging, here are a few key takeaways:

• Outdated packaging won’t help your company grow in an overly crowded and cutthroat market
• Sometimes retail packaging can stimulate growth with a couple small tweaks
• Consider your packaging style and ask yourself if it’s innovative or outdated
• Bad art and unsightly colors will hold your company back
• Invest in quality materials so your packaging can match the quality of your product

Trust your packaging professional to guide you for new company growth, and watch your sales soar thanks to strategic flexible packaging.