When determining how you should package your coffee grounds or beans, much consideration goes into the look and functionality of the container. Which will keep my roasts freshest? Will it best preserve the flavor? How well will it stand out against the competition?
No two coffee brands are exactly alike, and determining which packaging style works best with the visual cues and messaging you work to communicate with consumers should be a priority in the initial phases of product development. Successful coffee brands — from small, local roasters to major corporations like Starbucks — are shifting away from the traditional coffee can in favor of flexible pouches. However, new advances in the manufacturing of flexible coffee packaging have made the options seemingly endless, and deciding which specific bags for roasted coffee best suit your needs can be time consuming and even confusing.
We’ve put together a short and simple quiz to make selecting the most appropriate packaging for your brand easy and efficient. From plain stock options to fully customized printed pouches, the task of choosing the perfect coffee packaging for your brand no longer has to be daunting. We know how important it is to focus your efforts on perfecting your roasts and flavors, and with a few clicks of the mouse you’ll be on your way to finding the perfect solution for your packaging needs.
(Image Source: Vitae Design)