Retail packaging.  Where should we begin?  There are cartons and boxes and bags and sacks and bottles and jugs and tins and cans and jars.  We're going to look at retail products found in grocery and convenience stores, home and garden centers, even auto part stores, and examine how packaging can help build retail product brands.

Let's face facts:  The marketplace is full of competitors for virtually every product sold.  Food, drink, candy, catnip, soap, detergent, bird seed, you name it; there really is no retail product around today that can legitimately be called one of a kind.  So, how do you establish uniqueness in a sea of ubiquity?  How can you build your retail product brand and differentiate it from everything else out there?

Try stand up pouch packaging.  Packaging that positions your brand as being the best source of the product a consumer seeks.  Constructed by laminating together multiple layers of scientifically designed barrier film, stand up pouches have stable bases and are puncture resistant.  They are ideal for both liquids and dry goods, soaps and candies because they fully protect their contents.

Also known as stand up bags, custom printed stand bags and Mylar™ barrier bags, stand up pouches stand out from the competition because they stand up on the shelf.  The bag design provides wide front and back panels on which to apply your own labels or upon which to custom print (in up to 10 colors) your choice of text and graphics.  Either way, your product data, company information, ingredients and even language promoting other products you sell will be attractively displayed on these bags.

Your brand recognition will be enhanced by the convenience of stand up bags.  Available tear notches allow for easy opening.  Zip lock closures ensure that product freshness is preserved and shelf live is extended.  If your product is a liquid, easy open screw caps and pour spouts are available.  The consumer will love that stand bags prevent spillage and guard against spoilage.

If you want to reach those consumers who take the environmental polices of manufacturers into account when making purchasing decisions, stand up pouch retail packaging will provide those customers shoppers the comfort they seek when they buy because the bags are recyclable and take up very little space in landfills.

For these reasons and more, stand up pouches build your retail brand better than any other packaging can.