Effective branding and retail product packaging are prerequisites for any successful marketing campaign. Branding is the word for naming and describing the product.  Your brand is what distinguishes your products from those of your competitors.  

Retail product packaging is the vehicle used to reflect your brand, to sell it.  Packaging is, in fact, the critical tool you need to brand your retail products.  Why?  Because packaging has the greatest impact on consumer purchasing decisions at the point-of-sale.  Not all packaging is created equal, however.   A stand up pouch offers features ideally suited to brand your retail products. 

Stand up pouches are a multi-purpose form of retail product packaging.  Suitable for foods, perishable items, sundries, solid and liquid products alike, stand up pouches offer superior protection, convenience, performance and opportunities to brand your retail products.  The design of stand up pouches yields wide front and back panels by laminating together multiple layers of scientifically-formulated film.  These panels permit you to exhibit your brand in an attractive and recognizable fashion in the form of product labels and/or promotional or other stickers or custom printing in up to 10 colors tailored to your specifications.  Clear and/or translucent film can be used in the construction of the pouch barrier.  For maximum marketing impact, you can combine any of these options.

Another benefit of using stand up pouches to brand your retail products is that these pouches stand up on the shelf, thereby permitting your brand's product lines to stand apart from those of your competitors.  Round and sombrero-shaped hang holes are also available, both of which offer retailers a product display alternative at point-of-sale.

Once your marketing has successfully converted consumers into being your customers, your focus shifts, of course, to keeping them, which you can do if the price, quality and convenience of your products create brand loyalty.  While packaging may have an indirect impact on the first two factors, it definitely affects the third.  Stand up pouch packaging stands up, so it stores conveniently in the garage, hall closet, kitchen, bathroom, even the trunk of a car.  In addition, optional tear notches allow easy, mess-free opening.