Effective retail product packaging is essential for commercial success. Effectiveness is measured by more than simply how well a package protects its contents however. Other factors come into play as well, factors such as cost, and whether the packaging you choose helps market your brand by distinguishing it in the marketplace. Stand up retail product packaging performs these functions and possesses other features as well.

Stand up pouches are the product of of laminating together multiple layers of scientifically-formulated film (food-grade is available) to form a strong, durable, puncture-resistant barrier which protects contents from (as needed) vapor, odor, air, light, moisture, and/or pests. The barrier also preserves product shelf life by sealing in (again depending on the product) freshness, flavor, aroma, nutritional/chemical properties. You have the option of ordering zip lock closures or pour spouts and resealable caps, both of which help protect the "best by" date and prevent spills.

Stand up pouch retail product packaging will also appeal to consumers because it is easy to both use and store. In addition to the convenience afforded by zip lock or spout features, optional tear notches permit easy, mess-free opening. Because the pouches stand up, they store conveniently almost anywhere there is room, whether it be in garage, the kitchen, a closet, refrigerator/freezer, purse, backpack, or the trunk of a car.

Something that most consumers don't consider when they think about packaging is that is the most effective marketing tool for influencing their purchasing behavior at the point of sale. Stand up retail product packaging give you several options that allow for taking advantage of that fact. When your products are packaged in stand up pouches, they stand apart from those offered by your competitors. You can, if you prefer, order round or sombrero-shaped hang holes that give grocers, auto parts stores, and other retailers a second display option.

The design of stand up pouches yields wide front and back panels, both of which can be affixed with product labels, custom printed in up to 10 colors, made using clear/translucent film, or any combination of these choices.