Change the Supplements Industry with Custom Spouted Pouches

Today’s consumer is taking more control of his or her health, readily equipped with tools that help build healthy habits and restructure lifestyles.

As a result, consumers are actively seeking answers to their questions about which vitamins, supplements, foods, and other products are right for them. In an age where personalization is both in demand and readily accessible, brands should be fine-tuning their products to meet the needs of specific conditions. Imaginging a specific buyer and giving him or her a name can help companies retool their products to provide personalized benefits to an individual shopper. Once the product has been perfected, customizing its packaging is the next step in creating a highly personalized experience that speaks to consumers as individuals.

Every person has a story, especially those with certain conditions they actively seek out answers for and information on. Many of today’s consumers are incorporating healthier items into their diets, assuming they can get enough nutrition from their food to aid and ease the pain of their physical setbacks. However, those in the supplements industry know that good food, good fitness, and good sleep may not always be enough. Sales in the supplement industry are growing – albeit very slowly – and people are seeking out more individualized products that are tailored to specific health concerns and requirements.

Savvy shoppers are always keeping an eye on what’s next in the natural health and supplements realm, and they are becoming more and more open to new solutions. As faith in food and trust in organic, natural products grows, it’s now up to brands to deliver creative new ways of consuming goods that can assist in the betterment of their customers’ lives and wellbeing. The supplement industry is already evolving to respond to consumer feedback and engage their target audience.

NBJ Supplement Market 2015 Infographic

General health remains the second largest condition specific supplement category, with multivitamins reigning supreme as the leader in this group, but customers are in need of new ways to consume these vitamins and minerals that are conducive to their active lifestyles and easily communicate brands’ commitment to evolving and keeping up with their evolving needs.

Supplements brands really making a splash with today’s consumer are transforming their packaging and embracing new ways of both consuming their products and getting noticed on store shelves.

Spouted pouches are an increasingly popular choice for health food companies that are getting inventive and creative with their goods. Liquid bags with spout are a convenient, easy-to-open packaging solution that eases much of the frustration and mishandling associated with bottles or plastic trays inside cardboard boxes. This type of packaging is perfect for liquid or gel products, which can be naturally flavored to make taking supplements a fun and tasty experience.

Spouted pouches for supplements allow brands to customize each product to communicate the benefits that help ward off and fight individual ailments. Using water-based, food-grade inks, liquid bags with spout ensure the products do not come in contact with contaminants that can jeopardize the vitamin content and structural makeup of the supplement. We’re seeing a rise in gummies as a more fun alternative to multivitamins, and spouted pouches open up a whole new world for niche nutritional supplements that can appeal to adults and kids alike.

Personalization is the key to reaching modern, connected consumers, and marrying customization with convenience is a guaranteed win. Companies shouldn’t be afraid to evolve and perfect their products – especially if they want to help promote growth in their industry.

Custom printed pouches allow vibrant designs and messaging tailored to your target consumer to really pop and stand out among the traditional, bland pill boxes and bottles in retail aisles. Incorporating healthful, natural ingredients and colors your product is the first step toward appealing to health-conscious consumers, and reflecting those qualities right on your product packaging will keep your supplement brand consistent and trustworthy as it revamps and fine tunes its product line.