We've been chatting about different types of dry food packaging. Over the past 3 days we've looked at an example of flour packaged using folding cartons, corrugated boxes, heavy duty plastic bags, and finally paper sacks. More specifically we looked at the costs associated with each of these types/styles of dry food packaging. Today, we will look at the #1 style available and why.
Stand up pouches, also known as stand bags or stand up bags, are made from multiple layers of heavy duty barrier film laminated together. It's these layers of barrier film that provide protection for the contents from moisture, vapor, odor, and even sunlight. Further, laminated film is incredibly strong to protect from puncture or even falls from store shelves. More importantly, the laminated film along with the design allow stand up pouches to stand erect and effectively on a store shelf.
The best part is these are an all-in-one solution. There is no need for additional packaging or an inner liner, the stand bag is strong enough to stand and provide barrier protection as well. Further, as an added bonus, this type of packaging has a natural wide face and back for custom printing that features bold and dynamic colors of a logo and plenty of additional room to tell the company story and why the product is so great, awesome, better than all the others, yummy, etc. Estimated cost? $.15 cents...and this includes the custom printing, a heavy duty ziplock for open and close, and deep tear notches as well.
From a pure cost stand point, dry food packaging using stand up bags is flat out less expensive than all the others. From a convenience factor and a consumer appeal standpoint, without question using stand bags for dry food packaging is a smart choice.
Interested in building your brand using stand up pouches?