When people think of printing on flexible pouches, they usually think of shiny glossy surfaces. Glossy stand up bags make up such a huge portion of the stand up packaging that it does not come as a surprise. A large portion of pouch bags flaunt gloss. This is not the result of some fad. There are some very good reasons for using gloss on pouches. If you are interested in this, you should check our website. You’ll find that we have many resources related to gloss bags. In this article, we will talk about the often ignored matte finish. This article is a reminder that gloss is not the only option.

The matte finish has both advantages and disadvantages. One of the advantages of matte packaging is that it can be used on foil pouches and metalized pouches. You do not have to worry if you are using neither of the two. Matte finish works just as well on clear film. There are many reasons for using matte finish.

Matte packaging is also a great option for businesses that want to give their product an old fashioned look. This is particularly useful if the demography of your customers primarily includes old men and women. They will be more at home with matte finish because it will remind them of their era.