Build Your Snack Food BRAND Using Stand Up Pouches

Snack food.  Now so popular, you'd think it had become its own food group.  Whether it's candies, nuts, dried fruit, various and sundry forms of trail mix, chips or crackers, Americans love snack food. In 2010, Americans spent almost $64 billion on packaged snacks.  In harder economic times, people eat out less often.  In our busy society, people eat on the go more often.  And, in a more health conscious society, people replace meals with more frequent but smaller-portioned snacks.  Needless to say, competition in the snack food industry is burgeoning.  If you're operate in that marketplace, you know how difficult it can be to build and sustain brand identification.  Packaging can help.

Stand up pouches provide an innovative, functional and environmentally-friendly solution to your packaging challenges, one that heightens brand awareness and identification with your product(s).  Laminating together multiple barrier film layers yields a construction that has a stable base, is durable and puncture resistant and lengthens shelf life of the contents.

Also known as stand up bags, Mylar™ stand bags and custom printed stand bags, stand up pouches are scientifically designed to keep moisture, odor and vapor out while locking freshness, aroma and flavor in.  Available zip style closures prevent spillage and guard against spoilage.  

Snack food junkies will love the fact that stand up pouches are available with tear notches for easy opening, even with the teeth (and who among us hasn't loved to tear open a bag of goodies with our teeth every now and then)?  

Your snack food will stand up on the shelf in stand up pouches.  Another display option is possible by using the sombrero-style or round hang holes.  Either way, your brand will stand out from the competition.  

From a marketing standpoint, perhaps no packaging lends itself better to branding a brand then stand up pouches.  The unique bag design yields front and back panels wide enough to affix your labels.  Conversely, your snack food  ingredients, product information, company data, even language promoting your other products or company cause(s) can be custom-printed directly onto the bag in up to 10 colors.  There's almost no limit on how you can brand your snack food.  

Finally, stand up pouches are recyclable and take up very little room in the landfill, appealing to the 'green' consumer for whom a company's environmental policies help define the brand.  

Stand up pouch snack food packaging.  Tasty! 

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