Soup packaging is hardly the most interesting topic to read about. But, if you produce, distribute or sell soup, packaging is as important to your sales efforts as the quality of the soup that packaging contains. The market is filled with all types of soup varieties and many competitors. Building your sales for a product that is, in essence, neither new nor innovative, is a challenge. You can meet this challenge in several ways, not the least of which is rethinking your choice of packaging.
Cartons and cans are, of course, the standard soup packages. Differentiating your product line is difficult if your packaging looks like all the others. Your product will stand out, however, if you use spouted pouches.
Spouted pouches are known by many names, among them spouted stand up pouches, and spouted stand up bags. This unique package design results from a process whereby layers of scientifically formulated barrier film are laminated together. This construction yields a package that is puncture resistant (obviously critical for liquid packaging) and protects the contents from vapor, odor and unwanted additional moisture.
The spouted pouch provides the consumer with measured and spill-free convenience when dispensing the contents. Unlike cans or cartons, spouted stand up bags offer a feature that extends the shelf life of your product. Twist on caps ensure that the freshness, fragrance and flavor of the soup are preserved on the shelf or in the refrigerator.
For store display, spouted stand up pouches stand out from the competition because they stand up on the shelf. Stand up bags offer the ability to custom design your package as well. You can either affix your labels directly onto the wide front and back panels the pouch design creates or you can order custom printing of the bags of your product information text and graphics in up to 10 colors. You can even combine the two. Suffice it to say that the visual appeal of your package can be tailored to your exact specifications.
These days, building sales also requires you to consider the growing consumer block that looks at a company's policies regarding the environment in making purchasing decisions. Spouted stand up pouch soup packaging addresses the concern of the 'green' consumer because its recyclable.
All in all, spouted stand up pouches are a great way to build your soupy sales. Learn more now
