Spouted Pouches for Your Drink Package

Whether your producing, distributing or sell drink products; you are keenly aware of how difficult it is to build your drink brand.  The marketplace is crowded with major soft drink producers, specialty small juice shops and unique drink mixes, for market to share. Today’s marketing environment is gradually evolving from print and media advertising to content marketing. To be exact over 70% of content created by B2B marketing teams is never utilized  KnowledgeTree,  however there is one largely untapped traditional resource that can help you build your drink brand and put your valuable content to use.

Your drink packaging, just think about it, it’s what shoppers see on the store shelf or on a hanging peg. Then after they purchase your product it’s in their cupboards and refrigerators, a constant reminder of your company, your product, your brand. Drink packaging is a cost-effective way to package your product and strengthen your brand and, of course, increasing your sales.

Why are standup pouches the ideal packaging for building your drink brand?  For starters pouches are constructed from laminating together multiple layers of scientifically designed barrier film.  Creating a durable protective packaging to the point of being puncture resistant, these bags are stable enough to stand up on their own, in the store or at home.

Also called stand up bags, custom print bags and Mylar™ stand bags, stand up pouches drink packaging protects the contents from the following:

•   Odors

•   Vapors

•   Moisture

•   Bugs

All while preserving the freshness, especially important for fruit juice or dairy products (where locking in nutrition is critical to extending the shelf life of the product). For an easy opening stand up bags offer spout twist caps for convenient pouring.

Your brand needs plenty of room to showcase how wonderful your product is, the stand bag design provides wide front and back panels perfect for applying labels.  Alternatively, text and graphics can be custom printed on the bags in up to 10 colors.  Either way stand bags allow you to feature your product data, company information and brand advertising right on your drink packaging.

Your brand can’t help but grow when your customers find out that you are packaging with ecofriendly stand up pouches.  They are going to feel confident that they are purchasing their favorite product (yours of course) and that the packaging is recyclable and takes up very little space in the landfill.

What are your thoughts on this blog? Share your thoughts with us we’d to hear from you!